Roulette life cycle
Finding an idea is the first stage in making a casino game. Market research, analysis, and planning are necessary to maximize the likelihood that your game design will be successful.
Determine the style, plot, and topic of a casino game using extensive market research and analysis.
Using a mind map to organize your ideas is a good strategy. Make a primary idea that will serve as the foundation for representing your subject of interest. Add branches, keywords, pictures, and comments after that. Such a picture aids in correctly capturing and arranging the ideas.
Be sure to research the technology developments that can assist you better your future game throughout the brainstorming stage.
Take virtual reality technology, which casinos have started using recently. Better bonus systems and enhanced in-game conversation opportunities are provided by VR games, which can help your brand gain a bigger following.
Another trend is the use of cryptocurrencies as a form of payment, which is advantageous to both players and gaming software providers. Players can pay low commissions, stay anonymous, and finish transactions more quickly. Businesses may expand their customer base, skip the licensing stage, and get more conversions without paying any commission.
Tools for market research on video game software
For more fruitful market research, make use of the following resources:
A complete market research tool is Questback. By gathering information, examining player attitudes and trends, and monitoring product acceptance, it seeks to close the gap between the product, the game software, and the audience. In order to define demand and gather information from online panels, social media, or loyalty programs, casino software developers use Questback. Even while brainstorming, Questback can be useful. Customers’ opinions can, however, also be obtained during the production stage.
Loop11 is a technique for usability testing that enables you to evaluate any website or specific website, including those of your rivals. This service generates heatmaps and offers clickstream analysis based on the test.
Before the game begins, Loop11’s usability tests are used; after it is live, you can repeat them as needed.
Using the social media search engine Social Mention, you can monitor what people are saying online about the subject of your social game and watch the outcomes in real time. Networks like Facebook, FriendFeed, YouTube, Twitter, Digg, Google, etc. are included. In the ideation phase, social media promotion is employed. The system’s results assist determine whether the subject is well-liked by the gaming audience.
Based on industry and region, FreeLunch gathers data on the global financial, economic, and statistical landscape. The site pulls game information from publicly accessible sources and organizes it in one location. For instance, it can be used to estimate the costs associated with creating casino games. Once you have chosen the game’s theme and identified its main competitors, this tool can be helpful throughout the market study stage.
Through thorough research, SurveyMonkey aids in your understanding of consumer and market preferences. The program provides pre-made templates and allows for the creation of surveys for both primary and secondary market research. Understanding your product and carrying out market segmentation and consumer behavior analysis are helpful. SurveyMonkey is helpful in the concept stage, similar to Questback. Additionally, it continuously aids in observing consumer behavior following the game’s release.
Establish a prototype
A prototype for online social games is made after market research is done to validate the concept. The company that creates online casino games wants to create a basic framework, sketch out how the game will look, and then design the final product.
Todd Rivers, a technical artist and product designer at RDI Studio, claims in his essay on prototypes that it’s simple to “experience” the game with a functioning prototype. A strong prototype, according to him, enables you to swiftly alter the game’s appearance and “check if your initial math staff is good.”