To understand coupon codes, we need to understand “coupons” first. A coupon is basically a ticket or document that is used to exchange a financial discount from a retailer when purchasing a product. The most important thing about coupons is that they benefit everyone from the manufacturer that issues them to the customers who take advantage.

It is issued by the manufacturer or retailer as part of a sales promotion. They generate maximum sales and promote their products. On the other hand, consumers benefit from getting products at lower prices while saving. Primarily, the coupons were handed out manually or placed in newspapers and magazines. However, digital coupons are currently in vogue which are distributed via email newsletters, social media, websites and blogs etc.

Coupon Code

Since the new era coupons are digital Coupons, they are used in the form of a coupon code instead of being printed and displayed to the cashier when buying. Digital coupons are circulated over the internet around the world in the form of codes or links and are therefore known as coupon codes (series of letters and numbers such as MTHRPLANTS or EEO2MD3T599 etc.).

How to find Coupon Codes

The best thing about coupon codes is that they are accessible to everyone and at all times. You can search on any search engine like Google, Msn, Bing, Yahoo etc. With keywords like coupon code and shop name. For example, Myntra coupon code or Panda Food Coupon Code and hundreds of websites will appear in front of you with the requested result. You can choose the best deal and copy the code from there.

Another way to get discounts online is through “links”. Here, you find a link to activate, not a code. When you click on the link, you will land on a shop web page that displays a variety of discounted products. You can continue shopping and get discounts automatically.

How to Redeem Coupon Code

You can redeem this code at most online stores. When you are in the final stages of your shopping, you need to paste the code in the required box before checking out. The online shop deducts the amount from your bill. However, you have to make sure that the code is not expired or fake. Most coupon code websites check the validity and authenticity of the code and mark it as tested or verified.

Coupon Code Type

There are different types of coupon codes that cater to different needs of customers, facilitating various benefits for manufacturers or retailers. All types are presented in different ways for different products. Let’s find them:

1. Free shipping

However, most online stores offer free shipping, but those that don’t often issue free shipping coupon codes. By utilizing them, the customer gets a product or a number of products delivered at his doorstep at no cost. Since most stores do not charge for delivery, these coupons are not widely offered or availed.


BOGO stands for “Buy one get one”. It is usually used for foods such as pizza and burgers. Some clothing stores and others use this mostly during stock clearance sales. This is an attractive offer for customers because they get the opportunity to save a lot of money.

3. First Time Customer Coupon

First Time Customer Coupons tailor-made for first time customers in any store. This helps the shop to generate new customers. They place a condition to register with their store for the first time and benefit from an offer or deal on the first purchase of the store.

4. Offer Free Trial

These kinds of deals are often offered by clothing, accessory, lens and footwear stores. As claimed in this deal, customers get the product brought to their doorstep and try it out. They can buy if they like or send back a product if they don’t like it without paying a dime to get it. Most of the stores offer an unconditional Free Trace offer.

5. Launch the Offer

A launch offer is offered at the launch of a new product by a manufacturer or retailer. This is one of the sales betonline methods. They create customized discount offers and try to generate maximum sales for their newly launched product.

6. Festival Offers

Festival offers are submitted occasionally during the festival season. Offers are tailor-made according to the festival to sell more products. This type of offering is widely adopted because both retailers and consumers benefit. Customers get the opportunity to buy more products so that their festival is more fun and cheerful.

7. Offer Percent Discount

Percent-off offers are obtained by getting a certain percentage of the marked price for a single product or an entire purchase for a limited period of time. This type of discount can be seen on the market or in online stores that run over time on multiple products.

8. Group Purchasing Transactions

Group Purchase Offers are offered for the purchase of more than one product. Such deals are found in the form of getting one or two items free for the purchase of at least two or more items. Hence, it is not a super-frugal offer, not quite preferable but those who need a specific product immediately get a deal.

People are taking advantage of the competition among these online shops. The inception of coupon codes has led to a tremendous increase in the number of online shoppers.
Some of the major online retail stores for fashionable clothing Myntra, Basics Life, Expedia, Fashionara, Flipkart, Food Panda, Freecultr, HomeShop18, Jabong, Limeroad, Moods of Cloe, Myntra, Pepperfry, Purplle, Shop Nineteen, ShopClues, Yatra, Zivame, and Zovi etc are dominating the online market. Here, you can find almost all well-known brands such as Puma, Adidas, Nike, Citizen, Levi’s, Lakme, Espirit, Reebok, Mudra, Tupperware, Prestige, Nilkamal, Bajaj and Eureka Forbes etc in various categories.

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